Enterprise Product MDM Platforms: Three Strategic Archetypes
The Product MDM market is consolidating around three archetypes:
Informatica: The Enterprise Governance Suite
Best suited for:
- Multi-domain complexity
- Deep governance maturity
- Large ecosystem requirements
SAP MDG: ERP-Native Product Control
Best suited for:
- SAP-centric enterprises
- ERP-first product truth
- Strong process integration
Reltio: Cloud-Native Real-Time MDM
Best suited for:
- SaaS-first operating models
- API-driven ecosystems
- Real-time synchronization needs
Analyst Conclusion
Platform selection is less about features, more about enterprise architecture alignment.
Thought Leadership Insight
In the next decade, product competitiveness will be determined by governance maturity as much as by supply chain efficiency.
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