If you’ve got a solution that could benefit customers of different sizes, how do you go about developing a B2B sales strategy?
The worst thing you can do is to not make a decision, and instead try to sell to small and large companies, and everything in between. Should you sell to small business customers? Enterprise companies? Medium-sized businesses? Solopreneurs? Micro-enterprises? Startups? Only restaurants, or restaurants and groceries and office supply stores? There are many ways to slice and … Read more