The Product Golden Record: The Foundation of Trusted Catalog Governance
In enterprise product ecosystems, the same SKU often exists in multiple systems:
- SAP ERP
- Oracle SCM
- PIM tools
- Commerce platforms
- Supplier portals
Without governance, these records diverge.
A Golden Record solves this.
What is a Golden Record in Product MDM?
A Golden Record is the authoritative, governed version of a product entity that is trusted across the enterprise.
It includes:
- Unique SKU identity
- Standardized attributes
- Approved hierarchy placement
- Compliance-ready metadata
- Survivorship rules for conflicts
How Golden Records Are Created
Golden Records are built using:
1. Matching + Deduplication
Identifying duplicates across systems.
2. Survivorship Logic
Determining which source “wins” per attribute.
Example:
- ERP wins for logistics fields
- Marketing wins for descriptions
- Compliance wins for labeling
3. Stewardship Workflows
Humans approve exceptions.
Why Golden Records Matter
Golden product records enable:
- Accurate omnichannel commerce
- Faster product launches
- Better supply chain execution
- Reliable analytics
- AI-driven personalization
Golden Records are the foundation of product trust.
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